An agency running Meta ads for ten clients has ten comment sections filling with spam at once — and usually one shared login spreadsheet holding it all together. Shared credentials are the quiet risk in that setup: a departing contractor keeps access, a password reset locks everyone out mid-campaign, and no one can say afterwards who hid which comment on whose ad.
Scoped access instead of shared logins
The client's Page admin connects the Page once through the official Meta OAuth flow. From then on, your moderators, VAs, and account managers work through role-based access inside the moderation tool: each teammate sees only the Pages they are assigned, and every hide, delete, and reply is logged under their own name. Nobody ever holds the client's Facebook password.
- Owners and admins manage billing, rules, and team membership.
- Managers tune moderation rules and handle escalations for their assigned Pages.
- Moderators work the inbox: hide, reply, escalate — nothing destructive beyond their scope.
- Page assignments keep each client's workspace separate for the people who work on it.
One inbox across every client campaign
Checking each client's ads one by one in Ads Manager does not scale past the second client. A unified inbox pulls comments from every connected Page into one queue your team can filter by Page, by visibility, and by intent — so the same shift covers all clients, and buyer questions on a high-spend campaign never sit behind spam triage on a quiet one.
Conservative defaults protect client relationships
On a client's Page, a false positive is worse than a missed spam comment: hiding a real customer's question damages the relationship you were hired to protect. Start every new client with conservative rules — links, contact details, and known scam phrases — and let the client see a week of results before enabling anything aggressive. Hiding keeps the comment visible to its author, so mistakes stay reversible and quiet.
Report the work, not just the metrics
Clients do not renew retainers for dashboards; they renew for evidence. A weekly protection report — comments processed, harmful comments hidden and why, buyer questions surfaced, median time to protection, and the moderator hours automation replaced — turns invisible moderation work into a deliverable you can attach to the monthly review.