A launch or giveaway multiplies comment volume overnight — and the noise grows faster than the signal. Giveaway posts are a magnet for fake-winner scams: lookalike accounts reply to entrants claiming they have won and walk them to a phishing link. The hours your team is most stretched are precisely the hours the comment section is most dangerous.
Prepare the rules before the spike
- Tighten link and contact-detail rules on the Pages running the campaign — 'winner', 'claim', and 'DM us' bait almost always carries one or both.
- Add campaign-specific keywords: your promo codes and discount phrasing are what scammers imitate first.
- Pre-write saved replies for the questions the campaign will generate — shipping, eligibility, how winners are chosen.
- Assign the campaign Pages to the moderators covering the launch window, so the queue routes to people actually on shift.
Let automation take the first shift
During a spike, the job splits cleanly: automation hides the obvious threats within seconds, around the clock, while humans work the review queue and answer buyers. Watch two numbers mid-campaign — median time to protection, and the review queue backlog. The first proves the shield is holding; the second tells you when to add a person to the shift.
Check your volume headroom first
Moderation tools meter by comment volume, and a launch can burn a month's allowance in days. Check projected volume against your plan before the campaign starts. CommentProtect alerts at 90% of the monthly allowance, and crossing 100% opens a grace buffer — extra volume for a bounded window — so protection keeps running through the surge instead of stopping at the worst possible moment. The right response to the grace alert is still an upgrade: the buffer buys time, not a bigger month.
After the spike, keep what you learned
The scam phrasings your rules caught, the questions your saved replies answered, and the week's protection report are reusable assets. Fold the new patterns into your standing rules and attach the report to the campaign retro — the next launch starts protected from hour one.